Self-destructive Poster

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This was a workshop done by designer duo Team Thursday. For the self-destructive poster I had the thought that, the ego rather kills itself, than lives with its defeat. So I wanted to make the Dutch word 'ik', which means 'I' aka ego, vulnerable for itself, by marking itself as a target. This target poster was shot by people of the shooting range, with air guns, at a gym in Arnhem.